How to be Strategic

Fred Pelard / Non-Fiction

Book cover

UK Publisher

Penguin Business

Date Published

October 8th, 2020

Being strategic is a critical skill.

It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way.

How to be Strategic is your accessible and comprehensive guide to strategic thinking in any situation.

Fred Pelard distills 20 years’ experience training executives at all levels from leading companies around the world into a range of smartly-illustrated, workable methodologies that will enable you to understand each approach and find your own path to the right solution every time.


A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy.

- Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe

Practical and comprehensive.

- Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

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